IPCAA Annual Seminar on Compliance 2026 – Brussels

January 2026. Brussels. The second edition with the same client—this time in a different country. The organizer had written a year earlier: would I go? I said yes. I went.

For me, this was already the second edition of this seminar – just in a different location. I knew the specifics of these events, I knew what to expect and what would be needed after two days.

To understand why Brussels, you have to go back a year.

Warsaw 2025

I photographed the first IPCAA seminar in Warsaw, at the Crowne Plaza The Hub near Daszyński Roundabout. Dozens of people from all over Europe: directors, regulatory affairs experts, compliance officers from the largest pharmaceutical companies. A closed, substantive event, with no accidental guests.

A few days after delivering the photos, I received a message:

“We are using a photographer almost every year but I never got so many fantastic photos I can use for all kind of things. They all have that same touch I was looking for.”

The former association chairman sent a separate message of praise. The photos started appearing on LinkedIn before the material was officially handed over to all participants – some of them received it earlier and immediately used it. Instead of phone photos, ready-to-publish shots appeared. This is evident in the quality of communication.

It’s worth adding that photos from the first day were ready during the business conference itself – both in Warsaw and in Brussels. If someone needs material quickly, it’s not a problem. I take my laptop, and during a longer speech, panel, or break, I can prepare some photos on the spot – everything depends on the agenda and prior arrangements before the event.

The organizer visited my website. She saw that “I work in Poland.” She asked if I would go somewhere else in Europe if the next seminar wasn’t organized in Warsaw, but they wanted to maintain the same quality? The answer was short: yes, I travel. I like to travel, I like to organize such trips, and I don’t treat it as an obstacle, but as something that develops my skills as an international photographer.

14th Edition – Common Ground, The Hotel Brussels

January 19 and 20, 2026. Over 100 participants, one room, two days. The main theme: Common Ground.

Compliance seminars in the pharmaceutical industry have their specifics – a dense program, serious topics, but a surprisingly informal atmosphere on site. It was clear that these people knew each other and enjoyed the meeting. Although they came from different countries and companies, the whole thing looked a bit like a family gathering.

The technical production was prepared by INIZIO Engage and it was done properly. The stage was evenly lit, with an LED screen behind the stage instead of a projector aimed at the speakers.

This is an important difference: the LED screen doesn’t cast an image on the participants’ faces, colors in photos come out clean, without strange hues. Presentations were displayed on projectors on the sides of the room – participants had a good view of the slides because the speakers didn’t block the screens or were blinded by their light. Stage lighting was balanced, light temperature consistent. For me, these were excellent working conditions. I like working with teams that know what they’re doing.

Recurring Events and Work in Various Locations

Sometimes I get asked if I can travel to another city for an assignment. Usually, these are events in Poland – in Warsaw, but also in Krakow, Wrocław, Gdańsk, or smaller towns. If I’ve worked with a client before, they often prefer me to come and complete the assignment where the event is, rather than looking for a new photographer.

This works particularly well for recurring events and roadshows – when the same client organizes similar meetings in different cities and wants consistent material. I then appear with the organizer, I know the structure, the stage crew, the specifics of the format. I know what will be needed.

It was exactly like that here. The first part of the day was a session for a narrower group – more organizational. Then workshops for all participants. Two days, different character, but the same logic of a business conference photographer’s work: I knew what the organizers and participants would need during and after the event.

A tall building with "The Hotel" written on its side, casting sharp tree shadows. Leafless branches stretch across a clear, blue sky, with older buildings visible on the left.
A domed building with gold accents is visible in the distance above the rooftops, surrounded by reflections of yellow light and silhouettes of bare tree branches at dusk.
Close-up of a table with blank sheets of paper, black pens, and small pencil sharpeners, neatly arranged and ready for use. The background is softly blurred, focusing on the foreground elements.
A smiling woman with glasses and short hair holds an "IPCAA" card, standing in front of a blue and purple background. She is wearing a black jacket, a pink top, and a name tag.
Open double doors reveal a banquet hall set up for an event, with round tables, chairs, white tablecloths, and warm lighting. Blue and pink lights illuminate part of the room, and curtains cover the windows in the background.
A modern business conference room with round tables, water bottles on the tables, and a large screen displaying "IPCAA Annual Members Meeting: Changing the Rules of Congress Engagement."
A podium with "IPCAA Annual Members Meeting 2026" in a business conference room with blue and purple lighting and a presentation screen visible in the background.
A woman stands on stage holding a folder, speaking at the IPCAA Annual Members Meeting. In the background, the event title and slogan "Changing the Rules of Congress Engagement" are displayed on a blue screen.
A man in glasses and a light gray sweater speaks on stage holding a remote control, with text "IPCAA Annual Meeting: Changing the Rules of Congress" displayed on a blue background.
A person in a dark suit stands on stage, holding a remote control, with a screen behind them displaying "IPCAA Annual Members Meeting - Changing the Rules of Congress Engagement."
A man in a beige jacket speaks on stage in front of a blue screen displaying the text "IPCAA Annual Members Meeting: Changing the Rules of Congress Engagement."
A bearded man, wearing a jacket and a headset, speaks and gestures during a presentation in front of a screen at a business conference or seminar.
A man with a headset speaks on stage, holding documents and a remote control, in front of a podium with "PCAA Annual Members Meeting 2025" and a large presentation screen with purple and blue hues.
A man in a gray turtleneck speaks on stage during the IPCAA Annual Members Meeting 2026, holding documents, with a large screen and podium in the background.
A man in a dark suit stands on stage, holding a device, with a large screen behind him displaying the words "Common Ground" in white text on a blue and pink background.
A woman in a brown jacket and glasses speaks at a podium with "IPCAA" in a business conference setting, with a projection screen in the background displaying the same logo.
Two people with microphones stand on stage at the IPCAA Annual Seminar on Compliance, speaking in front of a screen displaying "Common Ground." Both individuals are dressed in business attire.
A man in a dark suit gestures towards a large screen displaying the words "Common Ground" during a presentation in a business conference room. A podium and microphone are visible on the right.
A woman in a gray sweater stands at a podium with microphones, speaking at a business conference. A large screen behind her displays the partial words "Common Group." The setting appears modern and professional.
A speaker stands on stage in front of a screen displaying "Common Ground" during a seminar, while the audience sits at round tables and listens attentively.
A man in a suit stands at a podium, speaking at a business conference. Behind him is a large screen displaying the words "Common Ground" with colorful graphics. The room is brightly lit with spotlights.
A man with a microphone headset gestures while speaking on stage during an event, sitting next to someone holding documents. A blurred screen with text is visible in the background.
A panel of eight speakers sits on stage in front of a large screen displaying "Common Ground," addressing an audience in a modern business conference room with a chandelier overhead.
A panel of eight people sits on stage with microphones during a business conference, in front of an audience. A word cloud and "Common Ground" are displayed on a large screen. The setting is a modern business conference room.
A gray-haired man speaks, gesturing with his hands, in the blurred foreground during what appears to be a business conference or panel discussion. The background includes a blue screen and dark walls.
A group of people sits at tables in a business conference room. A woman in a blue plaid shirt writing in a notebook is in focus, while others listen attentively in the background.
A man in a gray jacket holds a microphone and gestures with his hand while speaking at an event, with a blue and pink background behind him.
A gray-haired man wearing a black jacket and turtleneck sits in a chair, holding an object. He has a name tag on his jacket and appears to be listening or speaking at an event.
A woman with a microphone sits at a round table, facing a panel discussion on stage during a business conference. Several people are visible on the panel, and a presentation screen is in the background.
Two people shake hands at a table with a laptop, coffee cup, and water bottles, while others converse in the blurred background, suggesting a meeting or networking event.
A speaker stands on stage in front of a large screen displaying "Common Ground" at a business conference, addressing an audience seated at round tables.
A speaker presents on stage during a business conference called "Common Ground," with attendees seated at round tables, listening, taking notes, and using laptops in a modern, well-lit event space.
A speaker stands on stage near empty chairs, addressing an audience during an event with a large screen behind him displaying the words "Common Ground" and the PCAA logo.
A man in a dark suit speaks passionately on stage, gesturing with his hands and holding a remote control. He wears a microphone headset, and pink lighting and curtains are visible in the background.
A speaker stands on stage during a business conference called "Common Ground," with a large screen behind him displaying a slide with a man's photo and the title "Access to Medical Congress." The audience sits and listens.
A man in a gray jacket speaks on stage during a seminar, standing in front of a large screen displaying "IPCAA Annual Seminar on Compliance" and "Common Ground."
A man in a gray jacket and headset stands in profile, holding a remote control and speaking in front of a blurred background with blue lighting, suggesting he is giving a presentation or lecture.
A man in a jacket stands on stage speaking during a seminar titled "Common Ground," with an IPCAA Annual Seminar on Compliance banner behind him. Audience members are visible in the foreground.
Attendees sit at round tables in a business conference room, listening to a speaker presenting slides displayed on large screens on stage. The room is well-lit, with chandeliers and modern decor.
A man in a gray jacket and white shirt speaks on stage with a headset microphone, gesturing with one hand. The background is softly lit in shades of blue and purple.
A man in a gray jacket stands on stage and speaks to the audience. Behind him, a large screen displays "Common Ground" and "PCAA Annual Seminar on Compliance."
Five people sit on a panel discussion stage in front of a screen displaying "Common Ground" during the PCAA Annual Seminar. Three men and two women engage in conversation while seated on white chairs.
A man with short dark hair and a beard, wearing a gray jacket, white shirt, and jeans, sits and smiles, holding a marker. He has a microphone and a name tag on his jacket.
A woman with long brown hair and glasses sits in a chair, wearing a light knit sweater and dark pants. She has a headset with a microphone and looks to the side. Two bottles are visible in the foreground.
A gray-haired man with a beard sits in a chair, wearing a light gray jacket, a plaid scarf, and a black shirt. He has a headset with a microphone and looks to the side against a dark background.
Two women sit and speak on stage in front of a large "Common Ground" sign. Both are seated in chairs, one in a black blazer and the other in a striped top, with water bottles visible in the foreground.
Three people sit on stage during a panel discussion; the man in the center gestures while speaking, while the woman to his left and the man to his right listen. A table with water glasses is in the foreground.
Two people sitting side-by-side, one with brown shoes and light pink socks, the other with black shoes and blue socks. Both pairs of feet rest on a dark, carpeted floor, with table legs visible in the background.
Three people sit on a panel discussion. One man holds a microphone and speaks, while another listens. A woman looks at them, appearing attentive and thoughtful. All are dressed in business attire.
Two men in business attire sit on stage and converse during a business conference. One gestures while speaking. They are seated on modern chairs with a blue and pink background behind them. Audience members are visible in the foreground.
Four people sit on stage in chairs, smiling and conversing during a panel discussion. A large screen behind them displays the words "Common Ground." Water bottles are on a small table in front of them.
Five panelists seated on stage in front of a screen displaying "Common Ground," speaking at a business conference. Audience members sit at tables in the foreground, listening and taking notes.
A panel of four people sits on stage during a discussion; one man energetically gestures with his arms wide open, while others listen, with a displayed screen and microphones visible in the background.
A man in a suit gestures while speaking on a panel, with another man and two other individuals nearby. The background features soft, blurred lighting and curtains, creating a formal event atmosphere.
A man in a suit speaks into a microphone while seated on a panel, facing three other individuals whose backs are to the camera. The background is softly lit with blue and pink hues.
A woman in a suit speaks on stage in front of a large screen displaying "Common Ground" in bold font.
A man in a light suit speaks during a presentation, holding a tablet and a stylus. He wears a microphone headset. Behind him, a screen displays the word "SOLUTION" and part of a city image.
Six people sit on stage in modern chairs, conducting a panel discussion in front of a large screen displaying the words "Common Ground" and the PCAA logo. They appear engaged, with one speaker gesturing while talking.
A panel of six people sits on stage in front of a screen displaying "Common Ground," speaking to an audience at a business conference. The room has purple lighting, and attendees are seated at tables in the foreground.
A group of people sits on a panel on stage for a discussion, with "Common Ground" displayed on a large screen behind them. The audience is seated in the foreground, facing the stage.
A business conference room filled with people sitting at tables, facing a stage where several speakers are presenting. A large screen displays information, and the event's theme is "Common Ground."

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Marcin Krokowski

Event photography for companies

B2B event photographer from Warsaw.

I have been photographing conferences, trade shows / industry expo, corporate events, galas and press meetings since 2012. I work so that after the event there is something to choose photos from for PR, social media, partners and the event organizer.

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