Opening of the Porsche Centrum Wawer showroom

Showroom opening Porsche Centrum Warsaw Wawer is one of the biggest automotive events in Poland in recent years. The new showroom, designed in the Destination Porsche concept, became a space for the presentation of the brand’s novelties and the meeting of media and industry guests.

A close-up of the car's dashboard with "Cayenne" lettering and an orange checkered stripe, partially blurred with blue and black background elements - perfect for capturing the excitement of the showroom opening.
A covered car on display during the opening of a showroom at a Porsche dealership, with people standing nearby. A blue and orange "Cayenne" display is in the background, and another orange car is visible in the showroom.
The bright red Porsche Carrera GT sports car is shown inside, viewed from behind, with its distinctive dual exhausts, taillights and "Carrera GT" badge visible in the modern showroom at the opening of the showroom.
Close-up of the front left side of a blue sports car in a showroom during the opening of the showroom, with two other luxury cars, one beige and one gold, blurred against a bright natural background.
The bright orange SUV is presented in a modern car showroom with large windows and a sleek, minimalist interior design, ready for a showroom opening.
A modern car showroom with a red Porsche sports car in the foreground, a black Porsche in the background, and a "Porsche Showroom Opening" sign highlighting the event details of the showroom opening in Polish.
A light blue sports car with black racing stripes and a large rear spoiler is on display in the showroom opening, seen from above next to an information sign. The gray tiled floor adds to the elegance of the scene.
A close-up of the rear of a dark green Porsche Panamera, highlighting the Panamera badge and taillight, with the fuzzy red car in the foreground during the showroom opening.
A red sports car is lifted on a hydraulic jack in a modern auto repair shop during the opening of the showroom, with ceiling pipes overhead visible. Other vehicles are parked nearby in a well-lit garage.
View of a black leather car interior with yellow stitching and checkered seats, taken from the passenger side during the opening of the showroom; a person is standing nearby in the showroom with artwork and another car in the background.
A green Porsche sports car stands on a decorative carpet, surrounded by retro speakers, records and colorful albums - creating the atmosphere of a vintage music studio in an open living room. A disco ball hangs from the ceiling.
Close-up of the rear of a gold Porsche sports car in an open showroom, showing the Porsche logo and "911 S/T 70" badge, with elegant taillights and reflections on the glossy surface.

Also on site were unique models from the Porsche Museum, including the Porsche 918 Spyder and Carrera GT, which were brought in especially for the opening and remained in the showroom for weeks to come.

I was responsible for photographic documentary-style coverage and material prepared for the PR department’s communications – photos that not only document the event, but realistically work later in the media.

A video camera captures a panel discussion in a conference room filled with seated attendees. The camera's display shows the speakers and audience, while flags and the presentation screen are visible in the background.

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Photos before the event began

I was on site before the official part began. In theory, it’s a moment for quiet photos of the space and cars. In practice – intensive preparations.

Equipment, stands, people on the move, food boxes and technology – everything was happening simultaneously from the morning.

It was not possible to make “clean” frames. And that was not the purpose of this realization.

I focused on cars from the Porsche Museum and, where possible, single wider shots. Priority was given to shots of the cars, without exposing the backstage and preparation crews, which are not relevant to PR communications.

These models stayed on visual display for several weeks and quickly became the main attraction. They attracted fans and creators, who published material long after the opening.

The classic silver sports car is displayed in the room on a reflective floor as the showroom opens, surrounded by green plants, shiny metallic balls, green curtains and modern overhead lighting.
A close-up of the classic Porsche car's dashboard with analog gauges, wooden steering wheel with Porsche emblem and metal details - captured during the opening of the showroom, as seen from the driver's seat.
A black, white and red Porsche sports car with racing stickers is displayed in a room on the showroom floor during the showroom's opening, and another red car is visible in the background under modern hanging lights.
Close-up of the car's shift lever and center console with buttons and red triangular emergency button. A model of the "Carrera GT" car is engraved on the console - perfect for display at a showroom opening party.
A bright red Porsche Carrera GT sports car is displayed in a modern showroom with glass walls and elegant interiors during the opening of the showroom; part of the white car is visible in the foreground.
A close-up of the car's exhaust pipe with a sleek, modern look, perfect for displaying in an open showroom, surrounded by black mesh and smooth metallic surfaces.
A close-up of the classic silver car with gold "Spyder" lettering on the side, presented in an open showroom, showing the small windshield and riveted trim, with fuzzy green and blue hues in the background.
A close-up of the front of a classic silver Porsche car, showing the gold Porsche emblem and part of the hood with two chrome vents above - an elegant choice for any showroom opening.
A close-up of a silver car charging port with "E-POWER" written on a white vehicle, highlighting the sleek, modern design and glossy finish - perfect for a showroom opening showcasing innovative automotive technology.
Rear view of the white and orange Porsche 918 Spyder on display at the Porsche Museum, showcasing its sleek design, distinctive taillights and prominent engine vents during the open event.
A close-up of the back of a bright red sports car on display in an open showroom, with people in the blurry background and modern lighting above, creating a lively showroom atmosphere.

Living room space and facilities

This place is impressive not only for its visual display. Equally important are the facilities – a large service area with cars on jacks and additional areas like mini golf.

The scale of the facilities shows that it is not just a showroom, but a real service center.

At the top is the Porsche Approved zone. Among the cars was a Porsche 911 Dakar.

A green Porsche sports car is parked inside on a patterned carpet, surrounded by vintage speakers, records and music-themed decor - perfect for a showroom opening, with vinyl record covers and a disco ball hanging from the ceiling.
A blue Porsche sports car is displayed in the modern showroom during the opening of the showroom, with color samples on the wall. Other vehicles and lounge decor are partially visible in the foreground and background.
The bright red Porsche Macan is on display in a modern showroom with large glass windows and a sleek, tiled floor, ready for the opening of the showroom. Information booths are located nearby.
The white Porsche Cayenne is presented inside on a gray tiled floor with bright lighting, presented at the opening of the showroom. The car is viewed from the rear, showing off its sleek design and gold aluminum wheels, while its reflection is seen in a wall mirror.
Rectangular samples of glossy car paints in different colors are displayed on the left, while rolls of different-colored materials for car interiors are arranged on the right - an elegant showcase for the opening of the showroom, all mounted on a white wall.
A wall exhibition labeled "Porsche Legacy" features a collage of framed photos and artwork, mostly Porsche cars, celebrating the opening of the showroom in a modern showroom with plants, metallic decorative balls and a green draped background.
A spacious indoor area with cars floated on elevators over miniature golf holes and green turf, creating a unique automotive-themed miniature golf course - perfect for a showroom opening.
The cars are lifted on hydraulic platforms in a modern car workshop. A dark-colored car and its aluminum rim take center stage, while other vehicles are seen in bright lighting during the showroom's opening event.
Four cars, including two black and one white, are raised on jacks in a modern, clean auto workshop with tool cabinets and exposed ceiling ducts - ready for the showroom to open. Green accent lighting highlights the space in the background.
The black Porsche Cayenne SUV is parked in a spacious, modern industrial garage with large windows and exposed pipes, arranged to open up a showroom with various equipment displayed along the walls.
A white Porsche sports car with red, blue and black racing stripes and the number 14 on the hood and side, presented in an open lounge in a modern, well-lit showroom.
Close-up of the car door with the number 14 with large black numbers on a white background, with blue and red racing stripes - perfect for promoting open events at the dealership.
A close-up of the luxury car's interior in an open showroom, with a black leather-wrapped steering wheel with the Porsche logo, a modern dashboard, center console and sleek black seats.
Close-up of a black Porsche Cayenne badge at a modern car dealership during the opening of the showroom, with the red car blurred in the background in bright lighting.
Porsche's blue sports convertible is displayed in a sleek, modern showroom at the opening of the showroom, with bright lighting and a clean, minimalist design alongside other luxury cars.

Official part and presentation of the model

The key moment was the official part – speeches and presentation of the car.

Representatives of Porsche Poland and the Board of Directors appeared on stage, emphasizing the importance of investment in the market.

The centerpiece was the Polish premiere of the Porsche Cayenne Electric.

The model was shown as the brand’s technological direction. The all-electric SUV combines Porsche’s DNA with new architecture and performance that exceeds segment standards.

We’re talking about parameters that get the job done:

  • Up to 1156 horsepower (850 kW)
  • 0-100 km/h in about 2.5 seconds
  • charging up to 400 kW
  • Range up to about 642 kilometers (WLTP)

This is no longer just an “electric SUV.” It’s a level of performance that just a few years ago was reserved for hypercars.

At the same time, the Cayenne is not replacing the current offering – it will be developed in parallel as an electric, a plug-in hybrid and a combustion version.

From the event’s perspective, this was the moment when all attention shifted to the stage.

I was able to work from different perspectives – I wasn’t confined to one location like most photographers.

This resulted in photos that show not only the presentation itself, but also the context and reactions.

A covered Porsche car on display in an open showroom, with a Porsche Taycan and colorful graphics on the walls in the background. The black cover is marked with the Porsche logo.
The spacious car dealership features a showroom opening, with several luxury cars on display, black chairs lined up in rows, people mingling and large windows filling the space with natural light under modern lighting fixtures.
A crowd of people sits in front of a screen displaying a Porsche car at the showroom's opening event, with two Porsche vehicles displayed on either side under a modern, luminous ceiling.
During the opening, a group of people sit in rows facing a covered car and a blue sports car in a modern showroom with large windows and skylights, while photographers and onlookers gather in the back.
A group of people sit facing the stage at an event at a modern car dealership during the opening of the showroom. A large screen displays "30" over a partially covered Porsche, set against elegant architecture and glass walls.
During the showroom's opening, a group of people sit across from the stage in the modern showroom, watching a large screen over a covered car, with several Porsche cars displayed in the background.
reportaz otwarcie salonu porsche wawer warszawa premiera cayenne electric 053
reportaz otwarcie salonu porsche wawer warszawa premiera cayenne electric 054
At the opening of the dealership, a man in a jacket speaks into a microphone next to a green car, with a background of the Porsche logo, an orange checkerboard and the words "Cayenne."
During the showroom opening, the presenter stands next to a green Porsche Cayenne in the showroom, addressing the audience. Guests watch and take photos, while other Porsches and a large screen displaying the car can be seen in the background.
At the showroom opening, a man stands next to a turquoise Porsche Macan electric SUV in the showroom, with a blue and orange Porsche Cayenne display and another Porsche sports car in the background.
A presenter speaks to the audience in a modern showroom during the opening of the showroom, where three Porsche cars are on display. The large screen above shows images and details of the Porsche Cayenne while attendees listen intently.
At the opening of the showroom, a man in a purple jacket holds a microphone and speaks in front of a turquoise car in the interior, with colorful graphics and headlights illuminating the background.
During the opening, a group of people sit facing a modern showroom with sports cars on display. Large windows, high ceilings and hanging lights are visible, while some stand at the back, watching the event.
A group of people sitting in a room, attentively listening to someone outside the frame. Most seem focused; one person in a red jacket looks down. The professional setting suggests this could be a salon opening or a business seminar.
A man in a pink shirt stands in a modern car dealership during the opening of the showroom, facing the public. Sports cars shine around him, and a central mirror reflects the scene, doubling his image as people gather in the background.
reportaz otwarcie salonu porsche wawer warszawa premiera cayenne electric 064
People sit and listen attentively during the showroom opening at the modern Porsche dealership, while one person stands to take a photo. The salon's high ceilings and abundance of natural light create an inviting atmosphere for the event.
reportaz otwarcie salonu porsche wawer warszawa premiera cayenne electric 067
Three men in suits stand on a stage in front of a Porsche Cayenne exhibition in an open showroom, addressing a seated audience; one spectator takes a photo with a smartphone.
reportaz otwarcie salonu porsche wawer warszawa premiera cayenne electric 073
reportaz otwarcie salonu porsche wawer warszawa premiera cayenne electric 070
A group of people sit facing a stage in a modern showroom during the opening of a showroom where several Porsche cars are on display. Four speakers stand at the front while images of the cars are projected on a large screen above them.
Three men in suits stand next to a green Porsche SUV in a modern showroom, with Porsche branding and an orange checkerboard on the wall behind them, signifying the opening of the dealership.
A person crouches down to photograph a turquoise Porsche car on display in a room during the opening of a showroom, with another person in the background near a gold Porsche. The environment includes Porsche branding and modern decor.
A person sits in the driver's seat of the car, holding the steering wheel with one hand and taking a picture or recording a video with a smartphone - perhaps capturing the most important moments of the showroom opening. The car's modern dashboard and controls are visible.
A close-up of the car in metallic green, with a chrome "electric" badge on the side - perfectly captures the excitement of the dealership's opening.
A person holds a smartphone near the back of a green Porsche, focusing on the car's charging port and taillight - capturing the excitement of the electric vehicle showroom opening.
As the dealership opens, a group of men gather around a white Porsche with "Porsche Intelligent Performance" written on the door in the modern showroom. One of the men kneels down to inspect the car, while others stand nearby, some taking pictures.
Close-up of the car's digital touchscreen dashboard with an image of the green SUV, various control icons and part of the steering wheel and clock. The console shows the "Cayenne" sign, captured during the showroom opening.
During the opening of the dealership, a man in a suit holding a microphone talks to another man in front of a blue sports car inside the dealership, while several other people talk nearby.
A group of people talk and gather around a sleek Porsche sports car during the opening of a showroom in the showroom, with automotive photographs on the wall with the words "Porsche Heritage" in the background.

After the official part – the life of the event

After the presentation, the space became even more alive.

Journalists recorded footage, took photos and conducted interviews. Guests moved between zones.

Live cooking, handmade leather keychains and conversations – these elements build the credibility of documentary-style coverage.

A man and woman talk by a wall with framed Porsche photos and the text "Porsche Heritage" during the opening of the showroom. Green curtains and plants decorate the modern interior.
A close-up of the rear of a dark Porsche 911 at the showroom opening event, showing the rear grill, brake light and "911" emblem, with reflections of the interior lighting on the car's surface.
The caption "Live cooking" stands on a white countertop with cutlery, salt and pepper shakers and trays - capturing the excitement of opening a living room as a person works against the fuzzy, modern backdrop of the kitchen.
The person in the denim shirt uses a black hammer and metal tool to work on the leather on a green cutting mat, carefully crafting the design - the perfect inspiration for an opening salon where handmade details count.
A person presses a pattern in a piece of leather with his fingers on a green cutting mat, with a white hammer and a metal tool nearby - perhaps creating a custom sign for the salon opening.
The white and orange sports car is on display in a modern showroom during the opening of the showroom, with large windows, gray floor tiles and a few people in the background, some taking pictures.
Two people closely examine the open engine compartment of a red sports car on display in an open showroom, with modern decor and a poster of the car visible in the background.
A close-up of the red Porsche brake caliper behind the black aluminum rim, with the Porsche logo on the caliper clearly visible - captured during the showroom's open event.
In an open showroom, a bright orange sports car is on display in a modern living room. A few people look at the car while others pass by the elegant space with gray tiles on the floor, pendant lights and large glass windows.
At the opening of the showroom, a group of people stand and talk around a white Porsche sports car with orange accents. Some take pictures while others watch or talk in the modern showroom.

Material for the PR department

From the beginning, I knew that these pictures would keep working.

They were prepared under Porsche’s PR department – for press kits and publications.

A wall with a large "Porsche Cayenne" sign and an orange checkerboard graphic celebrating the opening of the dealership. The front of the blue car appears at the bottom of the image.

This means a different approach:

  • context
  • readability
  • readiness for use

My photos have been used in press kits, online publications and brand communications. This is an important part of event photography for companies – the material needs to be versatile, visually consistent and ready for use in various channels, from media to social media.

This is the material that works after the event – see my other realizations, including other events such trade shows/ industry expo, corporate events.

Event photography in practice

This project shows the reality well:

  • lack of ideal conditions
  • changes during
  • time pressure

My job is to extract maximum value for the client, not to create perfect scenes.

Looking for a photographer for an event in Warsaw?

If you need material that will work in communication – write.

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Marcin Krokowski - Event Photographer

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Event photography, event photography, event photographer. I photograph in the Mazovia province (surrounding areas of Warsaw, Marki, Ząbki, Kobylka, Wolomin, Zielonka, Radzymin, Pruszków, Nowy Dwój Mazowiecki, Powsin, Żyrardów, Skierniewice, Sochaczew, Brok, Blonie, Białobrzegi, Czerwin, Dąbrówka, Górki, Garwolin, Halinów, Izabelin, Jabłonna, Jasienica, Józefów, Leszno, Lochów, Legionowo, Małkinia, Mława, Milanówek, Nadarzyn, Otwock, Pułtusk, Płock). I also photograph in large cities such as Lodz, Krakow, Gdansk, Poznan, Czestochowa, Lublin, Bialystok. I can also photograph outside Poland in Germany, France, Spain, Great Britain, Switzerland, Holland and other countries. If an event photographer is the person you are looking for - check out my offer documentary-style coverage.

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