Event photo coverage of a corporate event at the Koneser Cooperative

  • Customer: Soflab Technology
  • Event Date: grudzie艅 2024
  • Location: Sp贸艂dzielnia Koneser
  • Documentary-style coverage time: 4 godziny
  • Number of photos donated: 447
  • Turnaround time: 5 dni roboczych

Dark, industrial and…. without ties. That is, what a modern company Christmas Eve looks like.

Company Christmas Eve in the IT industry is governed by its own rules. Forget stiff wafer-breaking with white tablecloths and forced conversations about the weather. Modern technology companies rely on casualness, inclusiveness and an atmosphere that feels more like a good club than a conference room.

As an event photographer, I love such assignments. Why? Because that’s where the real magic of Employer Branding happens. People are themselves, emotions are genuine, and my job is to provide professional event photo coverage that captures that – no set-up, no “please smile.”

In this post, I’ll show you a behind-the-scenes look at the implementation of event photo coverage at one of the more interesting industrial event venues, but also one of the more difficult photographically in Warsaw – at the Cooperative on the premises of Praga Koneser Center. You will learn how to deal with the lack of light and why event photos are an investment, not a cost.

Event photo coverage of a corporate event - A vivid red neon sign with the word "BAR" on a dark background, with reflections and fuzzy orange lights creating a lively, atmospheric effect.

Event photo coverage for a corporate event – what exactly is it?

Sometimes a photographer at a casual event is simply forgotten. In the flurry of organization, it’s easy to think that since everyone has a smartphone, the photos will “take themselves.” Unfortunately, this often ends in disappointment when, after the event, it turns out that there is not a single sharp frame to show the team. Then it’s too late. And therein lies the key difference between casual “event photos” and professional event photo coverage.

Good event photo coverage of a corporate event is not dry documentation of attendance. It’s also not a hunt for compromising shots (rest assured, I have a built-in “image security” filter!). It’s a story about the atmosphere of the evening.

When I enter the room, I’m not looking for set smiles. I’m looking for moments:

  • Sincere laughter at the bar as teammates tell jokes.
  • Energy on the dance floor when the DJ plays that one song that captivates everyone.
  • The atmosphere of the place, the details and the play of light that the organizers have so carefully planned.

In the case of the Christmas Eve party at Koneser, the event photo coverage was primarily intended as a souvenir for people. Proof that they are able to shed their “corpo-armor” after working hours and just have fun in each other’s company.

Three adults sit at a small table in a dimly lit bar, smiling and chatting, holding cocktails with lime and mint, surrounded by warm hanging lights and industrial decor.

Cooperative in Koneser – a dream venue for an event, a nightmare for an amateur?

My client, a software house from Warsaw, once again chose Koneser for their Christmas party. And I don’t surprise them at all. The place has a brilliant vibe. Brick, steel, several levels, huge space – the industrial character is a perfect fit for the IT industry.

But there is one catch. It’s dark out there. And it’s very.

For the organizer, it’s an advantage – the darkness builds intimacy, encourages conversations at the bar and gets people out on the dance floor. For the casual photographer, it’s a trap. Standard equipment in such conditions simply “wipes out”. The photos come out either noisy (grainy) or, worse, “killed” by the flat flash of the lamp, which destroys the whole atmosphere of the place. And sometimes the space is so arranged that we can’t reach some places with the flash.

The goals of this implementation were clear:

  • No formalities: Other than a brief toast by the board, no rigid agenda items.
  • Pure integration: DJ, photo booth, good food, drinks and conversation.
  • A souvenir for the team: The photos were meant to go to employees to show: “Hey, we’re having fun together.”
The rusted spiral staircase is blocked by a chain with yellow lettering in Polish. The background is dimly lit with red and purple lights.

How to photograph in the dark and not kill the atmosphere? My workshop.

There is a widespread belief that in such a dark place as the Cooperative, taking good photos will be very difficult. And honestly? There’s a lot of truth in that. These are demanding conditions in which an ordinary smartphone is unlikely to cope, turning visitors into dark spots. But rest assured, the situation is not as hopeless as it seems. Where the phone “wimps out”, I step in with the right workshop and just embrace it.

In realizing this documentary-style coverage, I knew I had to work out of the box. In the Cooperative, the ceiling is high and the walls are dark – bouncing flash light (a standard reportage technique) wouldn’t work here, and would only flatten the image.

My setup for this evening:

  • Bright constants (fixed-focus lenses): Instead of dark zooms, I use very bright lenses. They allow the camera to “see” more ambient lighting – that colorful, party light that builds atmosphere.
    A group of people sit around a wooden table in a dimly lit bar or restaurant, talking and smiling, with drinks and plates in front of them. Warm, moody lighting creates a cozy atmosphere.
  • Flash Drag (Long exposure with flash): This is my favorite technique for the dance floor. I set a long exposure time to record the blurry streaks of the DJ’s lights and the movement of the dancing people, while “freezing” the figure with a short flash. The result? The photo teems with energy, you can see the dynamics of the party.
    Photographer for a corporate event - Three people at a party, smiling and holding drinks. A man in a patterned shirt raises his thumb, another man in a light shirt smiles, and a woman in a dress raises her hand excitedly. Warm lighting creates a lively atmosphere.
  • LED Ring and directional lighting: In the darkest corners, at the bar or on the mezzanine, I assisted with led lights to illuminate faces without spoiling the background.
    A group of five people stand close together at a social event in a room, casually dressed and smiling at the camera. Warm lighting and industrial decor are visible in the background.

As a result, the client received material that faithfully reflects how the participants felt, not just how they looked.

Event photo coverage is an Employer Branding tool

Text: A company Christmas Eve is not just an expense in Excel. It’s an investment in the team. In the IT industry, where employee turnover is high and the battle for talent is at its best, such materials are at a premium.

Why invest in a professional photographer for a casual event?

  • Proof of organizational culture: When you recruit a new programmer, he’s bound to check your social media. What will convince him more? A stock photo of an empty office, or a snapshot of laughing people who genuinely enjoy each other’s company?
  • Liaison for remote teams: In IT, we often work in distributed teams, scattered across the country and even the world. On a daily basis, we see each other only as “talking heads” on a monitor. Such an event is a rare opportunity to finally high-five in person. Photos from such a meeting have great sentimental value – they tangibly show that on the other side of the screen there are cool people with whom we form one team.
  • Souvenir and integration: After the pandemic and in the era of hybrid work, offline meetings are rarer. Good photos extend the life of an event. People tag on them, reminisce, laugh on Slack or Teams. It binds the team together.
  • Material “without lime.” Professional photos show that the company cares about quality at every level – even at the event. This builds prestige.

Pro tip for Event Managers: if you’re planning an event at a venue like Koneser, warn the photographer about the conditions. Or hire someone who (like me) has eaten his or her teeth on difficult industrial interiors. You’ll avoid the disappointment of “black spots” and noisy photos in the gallery.

People sit at tables and talk in a modern industrial-style restaurant or cafe with warm lighting. Two men stand talking in the foreground while others enjoy food and drinks in groups in the background.

A photographer is not just a “guy with a camera”. He is part of your team.

This was my second implementation for this client in the same location. This is the greatest compliment and proof of trust for me. They knew I was delivering quality that was repeatable, not random.

At a corporate event, I operate in “ninja” mode.

  • I don’t set people up – I catch moments.
  • I integrate – I hang around the guests, chatting, so that I shorten the distance. After an hour, I am no longer a “photographer”, I am part of the team.
  • I select – I don’t give away 2,000 random photos. I give back the essence of the evening, ready for publication.

Your employees don’t want to feel like they’re in a passport session. They want to have fun. I’m there to document that, without getting in the way of the fun.

A man wearing glasses and a light blue shirt sits at a table, smiling and chatting with others in a warmly lit rustic restaurant. Three other people are partially visible in the foreground.

Frequent questions about photography for corporate Christmas parties

When to book a photographer for a company Christmas Eve?

The best dates (Fridays in December) disappear as early as September/October. If you’re planning an event at Koneser or another popular location, don’t wait until the last minute.

We are planning a photo booth. Do we also need a photographer?

Photo booth is great fun (it was at this event, too!), but it only catches posed faces in one corner of the room. I’m mobile – catching emotions on the dance floor, toasts at the bar and spontaneous reactions. Together we create a complete picture of the event.

How quickly do we get the photos?

December is a very hectic and intense period in the event industry, so deadlines may be a bit longer. Nevertheless, I always do my best to make sure that you receive the finished material before the Christmas break.

Planning an event in Warsaw? Let’s do it together!

If you’re looking for a photographer for a corporate eve, gala or integration who understands the IT industry and isn’t afraid of difficult lighting conditions – you’ve come to the right place.

Write to me. Tell me what you’re planning and I’ll tell you how we can show it so your team (and boss) will be thrilled.

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