Global Check-in 2024 – When Business Meets Opportunity

📍 Date and place: 19 September 2024, Targowa Creative Center, Warsaw, Poland.

👥 Organizer: National Chamber of Commerce

🎯 Purpose of the event: Export, e-commerce and development of Polish brands in foreign markets

📸 Number of photos donated: 730+

A conference that combines tradition and modernity-event photography in action

There are events that have something special about them – and Global Check-in 2024 was definitely one of them. Not only because it touched on key topics of digital expansion, but also because of the amazing location. The Targowa Center for Creativity, tucked away in the heart of Warsaw’s Praga district, perfectly captures the spirit of change – historic facade meets modern interiors and innovative spaces here.

As event photographer in Warsaw, I was keen to convey this contrast in the photos – entrepreneurs with a vision of the future against the backdrop of historic walls, networking talks under the glass roof of the courtyard, light and shadow playing on the faces of the speakers. This is where the power of good event photography lies – it not only documents the event, but also shows its unique character and makes participants eager to return to it.

I was also surprised that living just a few streetcar stops away from the Creativity Center, I only now had the opportunity to discover it. Right next to the famous Różyc bazaar and bustling Ząbkowska Street, yet I was unfamiliar with the space until now – now I will definitely recommend it to event organizers.

📸 Highlights

1️⃣ A morning full of energy – registration and networking

The day began with the first handshakes, an exchange of business cards and a welcome coffee. There was a lot going on from the morning – more than 35 speakers and hundreds of participants gathered in the hall, ready for an intense day full of inspiring discussions.

For an event photographer, the morning is one of the key moments of an event. It’s the time when people are just getting to know each other, breaking the first ice and getting used to the space. For me, event photography is more than just documenting – it’s about getting into the event atmosphere, capturing emotions and building relationships that make participants feel at ease and look good in the photos. And as you know, trust builds over time, so it’s good to have the space for more natural, unforced frames.

📸 What did I capture?

  • Smiles when receiving badges and the first small talk.
  • Organizers working out the final details.
  • Creativity Center interiors – from industrial details to modern conference screens.

2️⃣ Speeches that mattered

There was no shortage of strong names and important topics on stage. Anyone interested in e-commerce and exports found something for themselves, from strategies for expansion into foreign markets to the panel “Polish super brands abroad” led by Krzysztof Przybyl.

📸 What did I capture?

  • Speakers in full focus – dynamic gestures, engagement.
  • The audience actively listening and asking questions.
  • Event branding – from partner logos to interactive displays.

3️⃣ Networking and spaces that fostered conversation

At any business conference, it’s the behind-the-scenes conversations that are what stay for longer. The networking areas were bustling – people exchanged experiences, made contacts, and there were concrete business conversations at the expert booths.

📸 What did I capture?

  • Spontaneous smiles and handshakes.
  • Consultation zones – experts in conversation with participants.
  • Informal moments – people discussing over coffee, gestures that emphasize the dynamics of the conversation.

🌞 What were the photographic challenges?

Shooting in such a space is not only a pleasure, but also a challenge.

🟠 Harsh light on the patio – during the second half of the day, strong sunlight came through the glass roof, leaving some participants in harsh light and others in shadow. The solution? Photographing from the right side to show faces in the sun, not hidden in shadow.

🟠 The great dynamics of the event – in parallel to shooting I was realizing with my team of cameramen a video clip and a series of interviews, which required full synchronization with the film team. See what we prepared.

📢 Why take care of professional event photos?

Event photography - a photographer in a navy blue shirt takes a picture in a colorful environment with abstract shapes on the wall. In the background, business conference attendees are talking, and the wall reads "cross-border."

📸 Good photos are more than a souvenir. It’s a branding tool.

  • They attract attention on social media and help promote future editions.
  • They show the authenticity of the event – emotions, interactions, details.
  • Build a professional image for organizers and help win partners.

If you are planning a business conference, trade show / industry expo and want photos that attract attention – let me know!

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