Event photo coverage of the ARCHITECT@WORK Warsaw 2025 trade show / industry expo – climate, design and photo challenges

Event photo coverage of the trade show / industry expo ARCHITECT@WORK Warsaw 2025 is one of those events that impresses with its scale, yet maintains an intimate, refined character. There were no grand stages or spectacular installations, but there was an atmosphere. And a very specific idea behind the whole arrangement.

This is an example of what professional event photography in Warsaw is to me – reportage-like, unobtrusive and full of detail. This is the form of coverage that works best at trade shows / industry expo – where you need both photos documenting the event and those that have real branding value.

A modern room party with people gathering around a circular, lighted bar. Unique wooden sculptures hang from the ceiling, and attendees sit or stand in a spacious, stylish environment with black curtains and modern furniture.

For an event photographer, this combination was both a challenge and an opportunity. Lots of black, contrasting light, directional lighting – these are not conditions that forgive mistakes. But that’s exactly why it was worth the effort to get a good shot of what happened on location.

Because there was plenty to photograph. Both the booths themselves and the excitement of the participants and the ideas of the exhibitors had a lot to offer.

About the event

  • Date and place: 28-29 May 2025, EXPO XXI Warsaw.
  • Format: B2B trade show / industry expo for architects, interior designers, manufacturers and distributors
  • Numbers: more than 200 exhibitors, 335 product innovations, 2,532 attendees
  • Theme: Circular Horizons

This event doesn’t rely on big halls and loud presentations. Here it’s about 1:1 contact, dialogue, a space designed with sensitivity. And all this has consequences in the approach to photography.

My task

I was asked to prepare two sets of photos – with different audiences and uses for the materials in mind:

For attendees:
Event atmosphere, natural ambience, conversations, coffee, meeting areas. I captured moments when participants were really present – listening, talking, exploring.

For exhibitors:
Brand visibility, booth crowds, product details and interactions. For booth packages, I focused on showing the value of participation – branding, excitement, attendee engagement.

For the organizer:
Wider frames showing the architecture of the exhibitions, the course of the lectures, and the afterparty – the looser, networking part of the evening. These are the photos that build the image and work for future editions.

In my work, I stuck to the rule: no setting up or stopping the action – I wanted to capture the event as it really was. If the situation allowed it, there were times when someone set up for a photo himself or I loosely offered a short shot at the booth. Everything happened naturally, without pressure – always with respect for the participants and their comfort.

As part of the event photo coverage, we also took photos of the organizing team. This is a great addition – it shows the human side of the event and can be used in PR activities, acknowledgements or internal communications.

A short clip from the ARCHITECT@WORK trade show / industry expo

See also the video from the ARCHITECT@WORK trade show / industry expo.

In addition to the photos, Maciek Starmach and I prepared a short promotional clip from one day of the trade show / industry expo.

What was unique here from a photographer’s perspective?

  • Dark surroundings and directional lighting requiring precision
  • No classic “key light” – you had to look for light where it naturally fell
  • Many conversations, gestures, subtle interactions – difficult to repeat
  • Microdetails: material textures, hands, emotions, involvement

It wasn’t about pretty pictures. It was about the atmosphere. About making someone who wasn’t at the event feel like they were.

What caught my attention?

  • KAPLA block installation by Raffaele Salvoldi – a growing sculpture between the stands
  • Wise Habit Sustainable Materials Library – design + idea
  • Light in the coffee area – subtle, atmospheric, graceful for the camera

The value of photographic coverage from the point of view of the organizer

Well-planned event photo coverage is more than a souvenir. It’s a tangible marketing tool that works long after the event:

  • Builds the image of the edition – organization, climate, program, scale
  • Works in social media, offers, reports and ads
  • Gives value to partners and sponsors – visibility and context
  • Has archival value – documents development, supports future editions

It’s a material that works once the lights are out.

Lessons for future organizers

If you are planning an event:

  • Take care of the light – even one well-placed source can build the atmosphere of the photos
  • Rethink the space – it’s worth leaving a space that looks good in the frame
  • Treat photos as an investment – any good shot can take months to work on

Need photos from the event similar to this? I will be happy to prepare material that will show not only the proceedings, but also the atmosphere of your event – and will work for marketing long after the event is over.

This is just a fragment of the material I prepared for the client – below I show selected photos from the larger package that ultimately goes to the organizer and exhibitors. In fact, there are many more photos – so that everyone can freely use them in promotions, summaries and communications.

Have questions or want to talk about cooperation? Use the contact form, or take a look at my event photography offerings.

A person takes a photo of three people posing in front of a building with a large sign reading "Welcome to ARCHITECT@WORK Warsaw!".
People walk and interact in a spacious room with a blue carpet leading to the entrance of "EXPO XXI". ARCHITECT@WORK signs and a media wall are visible in the background.
A group of attendees check in at the registration desk under the sign "REGISTRATION OF VISITORS" during the ARCHITECT@WORK Warsaw event, in the spacious, modern exhibition hall.
People walk through an exhibition hall with a floor of black and white stripes. To the left is a large sign that reads "ARCHITECT MEETS INNOVATION." Several people read the screens on the illuminated walls.
A person with long blond hair takes a picture of colorful material samples displayed on shelves in a store, holding a phone and a brochure or sample.
Two people stand in front of illuminated wall panels, discussing and examining samples, seen through a decorative partition. Shelves of samples and various textures are visible in the background.
A woman and a man stand inside a small, tiled display booth with green curtains. The woman looks up, holding a drink; the man stands behind her. In the background, people sit at tables in a dimly lit event space.
Abstract wooden wall graphic with concentric oval contours carved in dark wood, surrounding a herringbone pattern in the middle. Various textured wood panels are displayed on both sides.
The woman is standing in a dimly lit room next to a large, crumpled brown cloth suspended from the ceiling, with an angular metal bar hanging below.
A group of people stand inside the exhibition space, listening to a woman in a white jacket speak near a display of classical statues. The area is dimly lit, with modern decor and information panels.
Two people stand at a table talking at the event, one holding a drink and smiling. They are surrounded by samples and brochures, and other attendees can be seen in the background.
A group of people in business attire talk at a trade show / industry expo; one man holds documents while talking to a woman in a striped shirt and blue bag. Displays and overhead lights are visible in the background.
Six women pose and smile in front of an "ARCHITECT @ WORK" backdrop, some holding small signs, while taking a group shot at an event.
A person stands reading a large white display wall with photos and text in bright light in a modern gallery space. Other attendees also watch the displays in the background.
Two women looking at material samples at a table, one of them holding a square piece. They appear to be discussing design options in a modern interior with other people in the background.
Close-up of a modern abstract wall installation with curved brown and white metal rods and spiral black foam elements on a dark background.
Several people in business attire sit around modern white chairs at a table in a dimly lit conference or event space with black curtains and glowing circular lights in the background.
Vertical rectangular light fixtures of varying heights are mounted on the wall, creating a modern geometric pattern with alternating shades of white and dark brown.
A large circular light fixture hangs from the ceiling against an orange and metal industrial background, creating a modern abstract design with geometric shapes and clean lines.
A set of color swatches in black, gray, beige, white and orange rest on an open interior magazine showing a modern room with stylish furniture and patterned flooring.
A man in a suit stands in the foreground, watching people walking and gathering in a modern, well-lit event space with artistic lights overhead and groups of attendees sitting and mingling.
Four women stand and sit together, smiling and chatting at what appears to be a professional event or business conference. They wear badges and casual business attire in a modern setting.
A modern exhibition booth with orange and yellow walls displays open books, a vase of flowers, decorative items and a screen depicting a person. The booth has a "rikami" logo in the upper right corner.
A large group of people attend the event inside the building with booths and exhibitions, walking and talking in a spacious hall with high black curtains and an industrial ceiling.
Two men are talking at an event or exhibition; one is wearing glasses and holding a tablet, the other is in a suit. Displays and design samples are visible in the background.
Three women examine material samples at a crowded trade show booth, discussing available options. Other attendees can be seen in the background among the displays and signage. In the foreground is a display with brochures and sample boards.
A group of people are standing in a dimly lit room, gathered near an open door surrounded by black curtains. Most of them are facing inward, engaged in conversation, while one person stands apart, his back turned.
People view exhibits and interact in a dimly lit museum or gallery with black walls. Display tables showcase models and books. Above, a sign reads "Wise Habit Sustainable Materials Library."
A group of five people stand around a table presenting samples and materials, engaged in conversation during a room event. One person gestures while the others listen intently.
A variety of colorful material samples, including wood, stone, cork and plastic, are neatly arranged on a white table next to a translucent amber glass cup.
A woman shows material samples to another woman at a table during a design event, while several people in business attire interact in the background.
A wooden art sculpture is displayed in the foreground, with a group of people standing and watching in a blurry background behind a red velvet rope barrier. The exhibition's lighting highlights the sculpture.
A tall, intricate wooden sculpture stands in the center of the exhibition hall, surrounded by a red rope barrier and people watching. In the foreground are rows of empty blue chairs.
A man kneels on the floor, smiling as he builds a circular wooden structure out of blocks. Other people can be seen in the background behind a red rope barrier, in the indoor exhibition space.
A woman wearing glasses and a white jacket is sitting on a bench, smiling, and a small dog is lying next to her. The dog has bows in its fur. Behind them are racks of magazines and a cart with prominent "Design Home" signage.
The person in the suit points to the text on the wall, which is partially visible and reads, "Our best c... with enha... sustai..." The light creates a dotted shadow pattern on the wall and hand.
A person in a suit extends his hand toward a modern white washbasin, with a tablet and magazine on the countertop beside it. The scene suggests a demonstration or discussion in a contemporary setting.
A rectangular beige panel with textured diagonal lines and two built-in LED light strips emitting a cool white glow, set against a dark wall.
Geometric wall panels with blue LED lighting and metallic reflective ceiling tiles create a modern, futuristic interior design.
The man's hand reaches toward a rectangular display with samples of ceramic tiles in various colors, including blue, green, cream, brown and beige, mounted on a wall with labels and a small QR code in the corner.
A man in a light jacket and a woman in black clothing stand smiling in a modern living room with wooden and metal display panels behind them.
A large crowd of people walk through a modern indoor event space with high ceilings, dark curtains and globe lights on the floor. Many attendees are dressed in casual business attire.
A person reaches out to touch or select from a row of vertically stacked, colorful, rectangular objects or panels on a display shelf.
A group of people in business attire talk and network at an event or exhibition in a room, with brochures and displays visible in the foreground.
A woman touches a textured artwork in an exhibition while another woman stands nearby. Both have light brown hair and are dressed in dark clothing. The scene is lit with focused light, highlighting the artwork.
A person in a suit presses a button or switch on a metal panel mounted on a wall with geometric patterns. The focus is on her hand, while her face is out of focus.
A rectangular piece of abstract art with a dark upper part, a light turquoise stripe in the middle and a golden brown lower part, resembling a landscape or seascape, displayed vertically on a white wall.
A person in a white shirt and glasses touches a curved, lighted wall with her right hand. Her badge is partially visible, and the light creates a soft, glowing effect on the wall.
A close-up of black metal hangers holding various fabric samples in neutral and muted colors such as brown, gray and beige, with a fuzzy background of green.
A textured mosaic wall with a rounded arch casts abstract shadows. Blue light highlights the arch, and a leafy green plant is partially visible in the lower left corner.
The black, ribbon-like sculpture is mounted on a white wall next to the "HIMACS Ultra" sign. The graphic forms looped, angular shapes, and part of a person in bright clothing is visible on the left edge.
A group of professionally dressed people stand and talk during a business event in a room, some holding phones, tablets or drinks, while information displays and brochures are visible in the background.
A man with curly hair examines an item on an exhibition booth, while two other men in suits watch. A computer screen and brochures are visible on the counter, and the man is carrying a black "Architect@Work" bag.
A person stands at a podium, addressing an audience in a dimly lit room. The audience sits and focuses on the speaker, who gestures with one hand while holding the microphone.
A group of people sit and stand in conversation during a lively event in the room. Four women in the foreground sit on white benches, smiling and chatting, while others mingle in the background under bright lights.
Two men pose thoughtfully in front of a photo booth at the "ARCHITECT@WORK" event, while other attendees stand nearby and a woman takes a picture with her phone.
A group of people stand and talk during an event or exhibition in a room. Some are holding brochures, and exhibition booths with signs and lights are visible in the background. The environment is lively and professional.
People interact at a modern information booth in a large event space. A conspicuous black sign in Polish and a few staff members sitting at the counter are visible, while participants stand and talk nearby.
Hanging abstract sculptures made of crumpled, textured material are projected above the crowd at an indoor art exhibition. The foreground is slightly blurred, showing people watching the installation.
Two people sit on stage in white chairs, holding microphones and conducting a conversation. The audience sits in front of them, with a dark background and blue lighting highlighting the stage.
A woman with curly hair dressed in a light green jacket holds a microphone and smiles slightly, sitting against a dark background. She wears layered necklaces and a watch.
A smiling older man with round glasses and gray hair holds a microphone in his right hand. He is wearing a black shirt and is against a dark background.
Two people sit on stage and discuss with microphones in front of an audience. A large screen above them displays a photo of an empty theater with rows of seats facing a large window.
Two adults wearing lanyards stand together in a room, smiling and looking in the same direction. The background is out of focus, suggesting a professional or networking event.
A man carefully assembles a wooden structure of stacked pieces, while a woman walks in the background in an exhibition space with information displays and a red railing.
A group of people, some standing and some reading, gather in a modern, well-lit interior with tall white light panels and various displays. The atmosphere suggests a professional or exhibition event.
Close-up of modern concrete wall panels with diagonal lines, wooden accents and integrated LED lighting, creating a minimalist and industrial aesthetic.
A white business card with the word "VHCT" stands vertically in a small, textured, orange-brown pot on a wooden surface against a purple industrial-style wall with diagonal black accents.
A close-up of a gray metallic surface with diagonal lines, small indentations and a glowing rectangular light near the bottom edge. The surface looks industrial and modern.
Close-up of a wall with vertical black and white stripes showing the white letters "VHCT®" illuminated in a dimly lit interior.
A man in a checkered jacket touches a textured floral artwork while two women watch; a large painting of the Mona Lisa is visible in the background.
A woman with long blond hair takes a selfie with her phone while standing next to another woman in a busy interior near a counter with stacked dishes. Other people are visible in the background.
A group of people sit at round tables, talking in a dimly lit room with black curtains. Some are engaged in conversation while others listen. Modern white chairs surround the tables. More people can be seen in the background.
Three people are sitting at a table having a serious conversation. A woman with curly hair looks thoughtfully at a man with glasses, while another woman in a white sweater listens intently. On the table lie cups and a black bag.
Two men are having a conversation in a room. One man, wearing glasses and a checkered jacket, smiles at the camera, while the other, bald and wearing a white shirt, stands with his back to the camera.
Two men talking at a social event, surrounded by other people engaged in discussion in a well-lit interior. The atmosphere seems lively and professional.
A man with a backpack and a woman with a crossbody bag stand facing each other, chatting near a circular shelf with ceramic dishes and a pitcher in a modern interior.
A person holds a wooden board with patterns near a kitchen countertop while two other people watch. Decorative sample books are propped up against a wooden wall in the background.
A man in a suit and glasses talks to a woman in a dimly lit modern interior with abstract wall graphics and decorative lights in the background.
A group of people are standing around the counter having a conversation. One woman holds a small white cup and saucer while the others listen intently. The background is blurred, focusing on the interaction at the counter.
A smiling woman with blond hair is talking to two men at an indoor event, holding documents. A booth with text and graphics is visible in the background. Red ropes separate the area.
A man in a suit drinks from a bottle while standing on a stage and addressing the audience. A large screen behind him displays a photo of the building's empty, arched and partially renovated interior.
A bald man with glasses speaks into a microphone on stage during an "in academy" event, addressing the audience seated in front of him. The stage is lit with blue and purple lights.
Two women are looking at and touching building material samples on a display table. One of them points to a textured square, while the other holds a black bag labeled "ARCHITECT @ WORK INTERNATIONAL."
A person with red-painted fingernails touches a thick, fibrous brown mat on a table next to two stacked rectangular wooden boards. Two indistinct figures stand in the background.
A woman stands in a room, holding a leash attached to a brown dachshund in a harness. Other people can be seen in the background, and the scene looks like an event or exhibition.
A small, abstract white figure of a person stands on a surface, inverted, with fuzzy dried flowers and a dark background. The scene is softly lit, creating a contemplative atmosphere.
A man is reflected in a round, illuminated bathroom mirror above a modern sink in a showroom. Another person takes a picture of himself in a second mirror, with colorful tiles in the background.
A large group of people are sitting and standing in the room, engaged in conversation. Most of them are dressed in casual or business attire. The background is dark and the environment appears to be a social or professional event.
Three people stand smiling in front of an orange exhibition booth with modern lighting and signage. They wear business attire and badges, suggesting they are at a professional event or conference.
Two men in suits stand in a room, looking at framed artwork or photographs on the wall. One of them faces the exhibition, while the other, wearing glasses and a light blue jacket, smiles and looks on. It looks like an exhibition.
A person in a light blue shirt is holding and browsing through an open catalog or magazine, with a blurry environment in the background.
Three women stand and talk during an intense event inside a building. One of them is carrying an ID badge and the other is holding an "ARCHITECT@WORK" bag. Indistinct people and exhibition booths fill the background.
Three people are standing and talking in a room near a large, elaborate wooden model of a tall building. The setting appears to be an event or exhibition, with a ladder and tables in the background.
Three women stand together in a room, holding glasses and smiling at the camera. They are stylishly dressed and appear to be at a social or networking event, surrounded by white cubes and people in the background.
Three people are talking at a business conference or event. Two men and one woman talk near a booth, with other attendees and seating visible in the background.
A person's hand touches various material samples on a table, with fuzzy people standing and talking in the background. Samples of various colors, including orange and mustard, are arranged on the table.
Two people are looking at a sample book showing a textured material with dried flowers and leaves embedded in it, while additional material samples and photos are visible on a nearby table.
Several people stand around display tables in a dimly lit exhibition space, examining open books or textured materials. Some are reading intently while one person uses a smartphone. The background is dark and modern.
Four smiling people, three women and one man, sit close together, posing for a cheerful group selfie. They are indoors, stylishly dressed, making peace signs and celebratory gestures.
Two smiling women holding drinks at the party, both wearing ID badges; one in a black dress with a pink jacket, the other in a white shirt and red pants, standing in a dimly lit area with black curtains.
Three people sit together, smiling and laughing at the party. They wear badges and have empty wine glasses in front of them. The background is out of focus with other attendees visible.
A group of people in business attire meet and talk at a modern indoor event, standing and sitting on white furniture under artistic hanging decorations, with others and displays visible in the background.
Two people wearing conference badges stand in front of the "ARCHITECT @ WORK" background, looking at the screen or device in the foreground. The atmosphere seems professional and reminiscent of an event.
Three people sit together at a party, smiling and holding drinks. Two wear badges and pose for the camera, looking cheerful. In the background you can see other attendees and a dark exhibition space.
A DJ in a green sweater stands at a mixing console, playing music for a crowd of people gathering for a party in rooms with modern lighting and a stylish atmosphere.

See also

A modern room party with people gathering around a circular, lighted bar. Unique wooden sculptures hang from the ceiling, and attendees sit or stand in a spacious, stylish environment with black curtains and modern furniture.

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Marcin Krokowski - Event Photographer

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Event photography, event photography, event photographer. I photograph in the Mazovia province (surrounding areas of Warsaw, Marki, Ząbki, Kobylka, Wolomin, Zielonka, Radzymin, Pruszków, Nowy Dwój Mazowiecki, Powsin, Żyrardów, Skierniewice, Sochaczew, Brok, Blonie, Białobrzegi, Czerwin, Dąbrówka, Górki, Garwolin, Halinów, Izabelin, Jabłonna, Jasienica, Józefów, Leszno, Lochów, Legionowo, Małkinia, Mława, Milanówek, Nadarzyn, Otwock, Pułtusk, Płock). I also photograph in large cities such as Lodz, Krakow, Gdansk, Poznan, Czestochowa, Lublin, Bialystok. I can also photograph outside Poland in Germany, France, Spain, Great Britain, Switzerland, Holland and other countries. If an event photographer is the person you are looking for - check out my offer documentary-style coverage.

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